If you haven’t heard of HWY30 Music Fest, you should go change that right now, then come back and finish reading this.

Alright, now that you’re back, Gordy and Megan Schroeder are building a different kind of music festival up in the Magic Valley in Idaho. Based in Filer, Idaho, HWY30 is a music festival built on family values; once you’re there, you’re part of the family. People come from all over the country to enjoy artists from equally diverse parts of the country, and do so with an incredible atmosphere of love, respect, and togetherness that can only be fully understood once you experience it in person.

Gordy and Meg reached out this summer for help creating an ad for use on Amazon’s ad services that could help spread the word about HWY30 and show what it’s about, in the shortest video possible. With a song from Texas artist Sam Riggs, we were able to put something together that did just that!